WHY CERTIFICATION
Certification turns intention into a professional standard.
Allowing pets is only the beginning. Genuine pet-inclusive hospitality requires consistency across the guest experience, operations, teams, communication and systems.
Soul Connect Certification provides a structured way to evaluate, develop and maintain that capability — helping properties move from simply accepting pets to delivering pet-inclusive hospitality professionally.
THE SOUL CONNECT STANDARD
A standard designed around the whole hospitality experience.
The Soul Connect Standard provides a structured framework for evaluating and developing pet-inclusive hospitality capability. It considers Operations, Teams, Systems, and Guest Experience. The goal is not simply to make a property pet-friendly. The goal is to build the capability to deliver pet-inclusive hospitality consistently.
THE CERTIFICATION PROCESS
A structured journey from discovery to certification.
01
Discover
Understand the property, its current approach and its opportunity for pet-inclusive hospitality.
02
Assess
Evaluate existing operations, teams, systems and guest experience against the requirements for pet-inclusive hospitality.
03
Design
Develop the structures, experiences and operational approach required to strengthen pet-inclusive hospitality.
04
Train
Prepare the teams responsible for delivering the experience consistently.
05
Implement
Put the agreed systems, practices and standards into operation.
06
Certify
Recognise the property once the required development journey has been completed.
Certification is not the finish line.
Certification represents a commitment to maintaining and evolving the standard. Pet-inclusive hospitality continues to develop as guest expectations, teams, properties and operational needs change. The commitment is to keep the standard alive through continued attention, consistency and improvement.
